About
Sanele Ngubane is a founder and executive creative director, with global experience. In 2021 the Loeries ranked him the #1 copywriter in Africa & the Middle East.
He wrote and performed City Lodge's "The Real Cost of Being Zulu" — the only isiZulu campaign to win Gold at Cannes — and Nissan's "Zulu Warning Words", featured in Fast Company's World Changing Ideas.
He founded Toasted Samish, a creative unit working in South Africa's indigenous languages. Because when you speak to someone in their language, it goes straight to the gut. He has judged the Loeries since 2018, Pendoring, Creative Circle and Dubai Lynx.
- 2022 — 2024TBWA\RAAD — Senior English WriterDubai
- 2018 — 2021TBWA — Creative Director, MTN AfricaJohannesburg
- 2015 — nowToasted Samish — Founder & Executive Creative DirectorJohannesburg
- 2015 — 2016Avatar — Head of CreativeJohannesburg
- 2014 — 2015Ogilvy & Mather — Creative Director, KFCJohannesburg
- 2009 — 2011DDB — Senior Copywriter, FNB & McDonald'sJohannesburg
- 2003 — 2008Ogilvy & Mather — Junior Copywriter → Creative Group HeadJohannesburg
- 2000 — 2003The Jupiter Drawing Room — CopywriterJohannesburg